& Professionals for the Arts (VLPA)
ABC is excited to partner with Lori Bumgarner of paNASH Passion & Career Coaching for this personalized approach to branding. This seminar will focus on three key areas:
1. Preparation: identify and define your brand
2. Packaging: create and build your brand
3. Presentation: articulate and enhance your brand
Within each of these key areas you will learn the following:
How to determine what makes you unique.
How to articulate what makes you unique.
How to get to know your particular audience.
How to create a vision statement, mission statement, and USP.
What you need to establish authenticity and credibility.
How to communicate with your audience.