Consistent, memorable messaging is always essential to scaling and sustaining the impact of your work––but in times of uncertainty, it’s the art of clarity that lifts your voice above the noise. Whether you’re an individual artist or an arts organization, in this workshop you will learn skills for communicating clearly and consistently about your work. We’ll discover strategies for refining brand personality and core message, and through hands-on exercises, we’ll practice techniques for writing effective copy. Leave the session feeling confident in your ability to communicate about your work in a way that connects with the audiences you need to reach.